Saturday, May 28, 2011

Branding completish!

Das bier smecht gut!
So I've mentioned our attempt at branding the B111 undertaken by Sarah. She finished a while ago and I've been here and there, waiting till I brewed again so I could have time to discuss it. Here we are! We did two sets of brews a-la Goose Island (well, they do more) and Boulevard. Check out the first series:
Look at the side of the label! 
These are beers we would like to offer as seasonal releases: Rye of the Tiger (Red Rye Saison)-Fall, Velvet Onyx (Robust Vanilla Porter)-Winter, Barley Ann Blonde (Belgian Blonde)-Spring, EyeWitNess (Summer).
For descriptions visit OUR WEBSITE.
Cool, huh?
If you didn't catch the side of the label, CHECK IT!
All of the beer names on the labels were painstakingly hand drawn by Sarah, then magically touched up via the Adobe suites. The labels were then printed out and cut out by hand...PAINSTAKINGLY. Those little ones on the sides were a bitch. We aren't sure how feasible this is to do on a large scale, but damn, it looks cool!

Next we have the higher end Belgian series. Some of these are based on a seasonal approach, like the Saisons Noir and Blanche, but some are not, like the Grudge Fuck and others. First Blanche and Noir! You can find recipes for these in earlier posts as well. I think I explained the concept behind them, but if not, I'll rehash quickly. I wanted these beers to pair with the turbulent weather of Spring. Noir would be a big black saison to have on a cold, wet night. Blanche would be a white/blonde saison that would be great on a warm day during spring. We didn't get to it, but they would be packaged together in some kind of cool box that uses alternating black and white design. I hope to make this a reality some day. Grudge Fuck is the beginning of an artistic series relating to either music or literature. It comes from an indie/pop/alt-country mastermind Joe Pernice. Please, please check out their tunes and his book. Oh yeah...he's an author too. The song is an epic ode to "one last touch". Ever since we started brewing, we wanted to name a beer this. I love the idea of pairing something "vulgar" with something beautiful-hence the simple, elegant script on the label. The song does this extremely well. Please find it and check it out. This is the only beer that hasn't been brewed yet, but its on the books for this winter. It will be a Belgian Dubbel/maybe/Dark Strong. Either way it will big, bold, Belgian, and absolutely beautiful. 

As with all the beers, we've tried to include some sort of tag-line and interesting description that is a little fun and smart at the same time. This is harder than it looks, believe it or not. I guess we succeeded? Also notice the little glass icons and the soft, textured B111 logo underneath all the text. Its the little things people! I love it when beer companies let their hair down and describe their beers with some flair.

Well, I could go on and on, but I've got other posts and other thingies to write. Any questions about anything, please feel free to contact us.

Currently Reading: The Tin Drum by Gunter Grass & Brewing Better Beer by Gordon Strong
Currently Listening: In Your Honor by Foo Fighters

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